5 Steps to a Successful Website
Easy ways effective website management can boost your sales
A successful website is one that will attract the right kind of traffic. As a small business owner, your main goal is to bring in new customers. More customers means more sales. Do you think your website is successful? In this article, you will learn how website management will help your small business.
A website is a great way to bring in new clients. Only 64% of small businesses have a website. Take advantage of this! Make sure you are ahead of your competitors by creating an effective online presence. We live in a society that depends on the internet. Potential customers are just a few clicks away. Surfing the web has become part of our lives. It’s just so convenient. After all, isn’t it wonderful to have information at your fingertips?
Airodigital believes in the importance of effective website maintenance. It is part of having a solid online presence. A website should be inviting, easy to understand and efficient in bringing in the right kind of traffic. Your website is the face of your business. We want you to succeed and take advantage of all the opportunities the internet has to offer. Let’s go over 5 things that make a successful website:
1 “A successful website is easy to read.”
It takes around 0.05 seconds for a website visitor to decide if they like your website or not. And only 8 seconds to turn a website visitor into a customer? Believe it or not, first impressions will make or break you! When it comes to websites, less is better. Choosing your content wisely plays a key factor in connecting with your audience. Aim for a welcoming page that quickly summarizes what your business is about.
Do not overwhelm your visitors with information. Try to deliver your message in a simple manner. Identify your main selling points and focus on your target audience. It helps to picture your ideal client. Think of content that would be engaging and useful to him/her.
Be yourself. People love a brand that feels real and tangible. Remember, you want to connect with your audience. You want a visitor to convert into a customer. Show them why your business is useful to them. Airodigital’s professional website designers are experts at this. We work with you to design a website design that is easy to understand, engaging and modern. We want your customers to trust your business. We want your website to tell your story.
2 “A successful website is at the top of a Google Search”. Here’s how:
Search Engine Optimization (SEO) is the holy grail of website management. If you want your website to top a Google Search, SEO is your best friend! Keywords are to websites as location is to real estate. “Keywords, Keywords, Keywords”. Identifying the proper keywords will match your website with what users type into their search bars. Keyword-rich content ensures your website will be found more easily in search engines such as Google, Bing and Yahoo.
Airodigital’s personal managers will help you optimize your content to increase organic searches. We have created a few questions to help you identify what makes your business stand out:
- What industry does your customer come from?
- Are your customers searching for a specific product?
- Are your customers brand specific?
- What is your typical customer searching for?
- Why is he/she conducting the search?
Once you have answered these questions, you will be closer to finding unique keywords. These “niche” keywords will be specific to your customers. General keywords are not enough. Once you nail your “niche” keywords, you will start driving the right traffic to your website. With time, you will rank higher when potential customers browse the web. The better your keywords, the more valuable your traffic will be.
3 “Come closer to your customers: Make your website mobile and tablet friendly.”
Did you know that “67% of internet users worldwide visit the Web on a mobile device”? Today’s generation is leaning more towards mobile internet searches. With the popularity of tablets and smartphones, desktop computers are becoming less popular. It is crucial to create a website that is both desktop and mobile friendly. 85% of adults think the mobile version of a website should be as good or better than its desktop equivalent. Every website visit is important for your business. You need to give your best impression. Our personal website managers take care of all the maintenance. We even format your website to a qualifying load time for 3 and 4G. We’ve got you covered!
4 “A successful website connects with your customers.”
Customers love to connect with a story. It brings depth to your content and to your business. Depending on the nature of your small business, it is important to keep in mind the “why?”. Why do you sell your products? Why do you offer your services?
When managing your website, keep a clear goal in mind. Establish specific objectives and plan strategies that will help you achieve them. One example is “call to action” buttons. Include easy access to your contact information. Make yourself accessible. Website success is a long-term process that takes time and planning. Be patient with the process and you will be rewarded. Consult your Airodigital personal manager to find what strategy suits you best.
5 “Website Success equals Website Maintenance.” Do not give up before you see results!
Be consistent and maintain your small business website. Being consistent might sound simple. The reality is that a lot of people start websites but fail to follow through. People give up before they see the true results! Creating a website and its original layout is just one step of the process. Website maintenance is one of the most important factors in website success. Including up to date content with your “niche” keyword creates history and builds website credibility. An active website is a healthy one. Make sure to keep your website up to date. Prove to search engines that you are a reputable website. The only way to do this is through consistency and time. Be patient and follow the process. We guarantee you will be rewarded.
The recipe for a successful small business website: Create engaging content. Use the right keywords. Make your website mobile friendly. Give your customers the best experience. Manage and maintain all these consistently.
At AiroDigital we offer you a personal project manager that will analyze your website, your customers and your business needs. We do all the work for you and a bit more!